SOCIAL MEDIA & EMAIL MARKETING SPECIALIST

Location: Remote Reports To: Marketing Lead Type: Volunteer (8 hours per week)

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ABOUT EL CAMI

Vision: Foster a fairer, sustainable, and inclusive world by tackling social and environmental issues.

Mission: Nurture NGOs to maximise their potential and sustain impactful work. In 2025, El Cami aims to build a strong foundation, launch a digital incubator for grassroots NGOs, forge strategic partnerships, and secure vital resources. We seek a dynamic Head of Fundraising & Development to lead these efforts.

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POSITION SUMMARY

The Social Media & Email Marketing Specialist will be responsible for creating, curating, and distributing compelling content across social media platforms and email channels. This role supports El Cami’s communications strategy by fostering engagement, building brand visibility, and strengthening relationships with key audiences.

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KEY RESPONSIBILITIES

  • Social Media Management

    • Plan, create, and schedule engaging posts across platforms (Instagram, LinkedIn, Facebook, Twitter/X).

    • Monitor activity and interact with followers to build an engaged community.

    • Stay up to date on trends to enhance performance and reach.

  • Email Marketing

    • Design and execute impactful email campaigns using tools like Mailchimp.

    • Write compelling newsletters, updates, and promotional content.

    • Segment audiences for targeted communication and improved results.

  • Content Creation

    • Develop creative content with strong visuals and messaging.

    • Use tools like Canva or Adobe to create branded assets.

    • Align content with El Cami’s values and campaign goals.

  • Analytics & Optimization

    • Track performance of campaigns and share actionable insights.

    • Suggest improvements based on data and evolving best practices.

    • Collaborate with the broader marketing team to ensure consistency.

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QUALIFICATIONS

Education:
A formal degree in marketing, communications, or a related field is a plus—but we value hands-on experience, self-taught skills, and passion.

Experience:
Demonstrated experience in social media management and/or email marketing.

Skills:

  • Strong content creation and copywriting abilities.

  • Experience with social media and scheduling tools.

  • Experience with email marketing platforms.

  • Basic graphic design skills.

  • Data-driven mindset to evaluate and refine strategies.

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PREFERRED QUALIFICATIONS & PERSONAL ATTRIBUTES

  • Experience working in nonprofit or volunteer-based environments.

  • Comfortable working in GMT to GMT+4 time zones.

  • Strong attention to detail and creativity.

  • Collaborative, proactive, and flexible.

  • Passion for El Cami’s mission and social impact work.

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BENEFITS

  • Opportunities to develop and sharpen marketing skills.

  • Flexible working hours.

  • Be part of a growing team making meaningful change.

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EQUAL OPPORTUNITY EMPLOYER

El Cami values diversity and welcomes applications regardless of race, gender, or background.

Join us in our mission for a fairer, more sustainable world. Thank you!

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